Your Brand – want to create a buzz?
Your brand can be a valuable asset to your business. It helps you sell your services or products and helps attract new customers. Your brand isn’t just your company logo, It’s how your business looks across social media, your emails and all forms of communication with current or potential customers.
It’s your business identity
Your biggest asset is your brand, think of brands like Nike or McDonalds and you instantly see their logo. As a business owner you want to create a brand that customers immediately recognise and identify with. Want your brand to help sell your business to potential customers? If your branding looks professional then it follows your customers will think you are professional. Your brand matters.
Your brand matters!
Set higher prices
Brands can command higher prices, trusted familiar brands attract more customers. Take the time and effort to build your brand and you’ll be rewarded.
Reduce overall marketing costs
Doesn’t seem right does it? Well, yes you can reduce your marketing costs if your branding is well designed. Let your customer become your brand ambassadors and watch your referrals fly in.
A well designed strong brand directed at the right customer profile can help drive sales. With the right branding and sales message customers are more confident to make purchases.
Focus on building the best possible business. If you are great, people will notice and opportunities will appearMark Cuban (investor)
If people believe they share values with a company, they will stay loyal to the brandHoward Schultz (coffee salesman)
Your brand is what other people say about you when you’re not in the roomJeff Bezos (shop owner)
You can’t build a reputation on what you are going to doHenry Ford (mechanic and thinker)
Make every detail perfect, and limit the number of details to perfectJack Dorsey (140 characters enthusiast)